Privacy policy

About This Policy

By Hailey Rose is a brand operated by AD Global Group LLC, a limited liability company registered in the State of California, United States ("we," "us," or "our"). This Privacy Policy explains what personal information we collect, how we use it, and who we may share it with when you visit our website or place an order. It also outlines your rights under applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please take a moment to read this policy carefully. By using our services, you confirm that you've read and understood it. If there's ever a conflict between this Privacy Policy and our Terms of Service, this policy takes precedence when it comes to the collection and handling of personal information.

What Information We Collect

Depending on how you use our website and services, we may collect the following types of personal information:

Contact details: your name, billing and shipping address, phone number, and email address
Financial information: payment card details, transaction data, and payment confirmations — we do not store full card numbers
Account information: username, password, security questions, and account preferences
Transaction history: items you've viewed, added to your cart, purchased, returned, or exchanged
Customer communications: any messages or inquiries you send us
Device and usage data: IP address, browser type, device identifiers, and how you navigate our website

Where We Get Your Information

We collect personal information from the following sources:

Directly from you — when you create an account, complete a purchase, or get in touch with us
Automatically — through cookies, tracking pixels, and similar technologies while you browse
From service providers — including Shopify, payment processors, and shipping carriers who handle data on our behalf
From third parties — such as marketing partners or social media platforms

How We Use Your Information, and Our Legal Basis for Doing So

Under UK GDPR, we must have a valid legal basis for each way we use your personal information. Here's how that breaks down:

Purpose	Legal basis
Order fulfilment — processing payments, arranging shipping, handling returns, managing your account	Performance of a contract with you
Marketing & advertising — promotional emails and personalised ads	Consent (where required) or our legitimate interests, and you can opt out at any time
Security & fraud prevention — verifying identities, detecting suspicious activity	Legitimate interests / legal obligation
Customer support — responding to questions, maintaining our relationship with you	Performance of a contract / legitimate interests
Legal compliance — meeting obligations under UK law, responding to legal requests, enforcing our policies	Legal obligation

Who We Share Your Information With

We may share your personal information in the following situations:

With Shopify and other service providers that help us run our website, process payments, and fulfil orders
With marketing partners, subject to your consent or opt-out rights as described in this policy
With affiliates within our corporate group
In connection with a business transaction, such as a merger, acquisition, or asset sale
To comply with applicable law, respond to lawful requests, enforce our Terms of Service, or protect the rights of our users

Our Relationship with Shopify

Our store is hosted on Shopify Inc./Shopify International Limited. As our platform provider, Shopify may collect and process certain personal information related to your use of our store in order to operate and improve their services. Information submitted through our store may be transmitted to Shopify and to third parties in other countries, including outside the UK. You can learn more about how Shopify handles data, including its UK GDPR compliance, at: https://www.shopify.com/legal/privacy

Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, understand how our website is used, and serve relevant ads. Where required under the Privacy and Electronic Communications Regulations (PECR), we will ask for your consent before setting non-essential cookies, via a cookie banner. You can manage cookie preferences through your browser settings or our cookie tool — though please note that turning off certain cookies may affect how parts of the site function.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from minors without appropriate consent, in accordance with the Data Protection Act 2018 and the ICO's Age Appropriate Design Code. If you believe we have accidentally collected information from a child, please contact us right away so we can remove it.

Security & Data Retention

We use commercially reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, or loss. That said, no method of internet transmission is entirely without risk. We retain your data only for as long as needed to fulfil the purposes described in this policy, or as required by law, after which it is securely deleted or anonymised.

Your Rights & Choices

Under UK GDPR, you have the following rights in relation to your personal information:

Right of access — request a copy of the personal data we hold about you
Right to rectification — ask us to correct inaccurate or incomplete information
Right to erasure — ask us to delete your personal data, subject to certain exceptions
Right to restrict processing — ask us to limit how we use your data in certain circumstances
Right to data portability — request your data in a portable format, where technically feasible
Right to object — object to processing based on legitimate interests, including direct marketing, at any time
Rights related to automated decision-making — request human review of decisions made solely by automated means that significantly affect you
Right to withdraw consent — where processing is based on consent, withdraw it at any time without affecting past processing
Email preferences — unsubscribe from marketing emails at any time using the link in our emails; we may still send order-related messages

To exercise any of these rights, reach out to us using the contact details below. We'll respond within one month, as required by law, and may need to verify your identity first.

You also have the right to lodge a complaint with the UK's data protection regulator:

Information Commissioner's Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF https://ico.org.uk | 0303 123 1113

Do Not Track

We don't currently respond to "Do Not Track" browser signals, as there is no industry-agreed standard for these signals in the UK. Where relevant, you can manage tracking preferences through our cookie tool or your browser settings.

International Data Transfers

Your information may be transferred to and processed in countries outside the UK, including the European Economic Area and the United States (for example, via Shopify or other service providers). Where this happens, we ensure appropriate safeguards are in place, such as adequacy regulations, the UK's International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or (where applicable) the UK extension to the EU-US Data Privacy Framework.

Updates to This Policy

We may revise this Privacy Policy from time to time to reflect updates to our practices or legal requirements. Any changes will be posted on this page along with an updated "Last Updated" date. We recommend checking back periodically.

Contact Us

For questions about this policy or to exercise your privacy rights, please reach out:

Email: contact@byhaileyrose.com Phone: +15756004514 Address: 15442 Ventura Blvd., Ste 201-2098, Sherman Oaks, California 91403, United States

For purposes of applicable data protection law, AD Global Group LLC is the data controller of your personal information.

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